If you wish to engage in some independent reading over the holidays, then see this post for suggestions - but of course my 3 main blogs for the A2 would be useful! The book Money For Nothing is especially recommended as light reading that links into industry, audience and audience, and should help you with some ideas too (especially if you look up some of the videos or directors discussed in it).
- Media Regulation (we don't start this topic until after Xmas)
- 'ProdEval' (for exam Q1a + Q1b: applying theory to your own work)
ALL my blogs are listed here, with links for YouTube coursework playlists by year in this post. Student blogs here.
- Your blog set up and formatted as instructed.
- Initial Posts completed (see below for details)
- Posts on a minimum 5 videos you've analysed. See 'Conventions Research' below for details, and go through this guide before completing these posts. OPTIONAL: work on the initial general video conventions vodcast. You could also begin OPTIONAL posting on the industry or any other aspect.
- Posts on your idea/pre-production planning - see the list below. You should return with some sample footage and a highly detailed revised pitch, backed up by the specific posts listed below.
- If for any reason you cannot finalise a clear idea at this stage, you must then complete the general conventions posts + vodcast AND the industry research posts and vodcast.
Follow instructions here. Note one change: use the 'simple' template. NOT picture window. There are lots of minor changes to follow through, so read the post carefully.
1: Welcome to my blog! OR And so it begins again!
- say a little about yourself and your media profile: experience, skillsets, strengths, interests, ambitions.
- your hopes for the A2
- 5 key lessons/things you'll approach differently from the AS
- embed your AS opening + link your blog
music promotion package A promotion package for the release of an album, to include a music video (major task), together with a website for the band and a digipak for the album’s release (minor tasks).3: Thoughts on some past A2 Media Coursework
- embed each video being discussed, and provide student blog links
- did they make any mistakes you can learn from?
- are there any clear differences from AS film brief to A2 music promo package brief?
- were you impressed/inspired by any feature of each vid?
- does your developing editor's eye see anything you could improve?
- any other thoughts/points?
- sum up: what do you think you'll need to work on to create a successful music promo?
Blog on minimum 5 videos from multiple genres + create a summativeGeneral Codes and Conventions of Music Video Format vodcast [2017: vodcast is optional]
Use this post to see guidance and examples of how to blog on videos, what to look out for and analyse (not forgetting the all-important denotation, and screenshots).
You must do at least one highly detailed analysis (test and show your continued semiotic skills), but could pick out points from a much wider variety than just 5 rather than doing multiple detailed analyses.
Start with The Pixies' Bagboy, in many ways a countertypical music video - it is useful and important to make notes on the unusual as much as the typical; such examples might help you justify non-generic choices (and to add examples to exam discussion points). I have blogged on it, and you can look at my post once you've analysed it yourself and drafted your post. I have done an artist case study of the band here, and compiled a longer selection of videos I've blogged on here (plus highlighted some on the topic of hetero-normative representation here) if you need further inspiration picking out examples.
For AO4 you are marked on research and applying knowledge from this in the areas of:
- institutional factors
- institutional factors
- Synopsis: your narrative idea in one sentence
- What target audience/s (primary, secondary) you intend to aim for
- Links between lyrics and your idea
- Role of performance (including locations, costume, casting, instrument playing/dancing + verisimilitude)
- Narrative outline: some further detail, with brief consideration of Todorov, Propp etc
- Initial brief summary of genre conventions you intend to reflect
- Main influences and any intertextualities
- How you might include a viral element to help link video, digipak, website
- Summary: why you've chosen this song; what makes you confident it will lead you to A-grade coursework productions
- Influences and intertextualities
- Genre signifiers [can combine with above]
- Performance initial planning [fuller detail on casting, costume + make-up, locations, props including instruments/mics/speakers/decks etc, any planned diegetic FX (eg smoke, coloured powder, underwater filming), directing strategies [eg will you film/edit clips to guide movement/body language you want?], challenges]
- The track [analysis of lyrics - this will need research as well as your own thoughts and any existing video/s]
- The artist [a history]
- Their videos [for now, assemble or find a complete YouTube playlist and provide at least some bullet points on distinctive features or themes - made into a vodcast after summer]
- Narrative characters and their costume
- Narrative locations + scenes [an initial list of possible scenes you could shoot; a bullet point list is fine, you don't need to detail scenes, just sum up in a phrase or short sentence]
- How I Will Target My Audience [summarise some of the above, this time being clear on how these choices will be appropriate for your target audience/s]
- Pitch (ties all of this together, and is a starting point for review in September to consider where any changes or further detail is needed. Pitch needs a detailed video, with titles where relevant, you either talk over live or record a loud/clear VO for)
- Sample Scene1 [with description of what it is in post title. At least 30 secs of the track cut to your footage, which may be very rough at this stage and missing many preferred reading elements]
- Final casting and rehearsals
- Initial production schedule
- Audience research + vodcast
- Artist: record label and distribution
- Track/artist: UGC/fan-made videos (and widened out to other examples on this artist)
- Artist vodcast (quite short)
- Genre vodcast (longer)
- Sample scene2 (now minimum of 60 secs)
- Backdated podcasts